ANALYTICS - VIEW, ANALYZE, OPTIMIZE YOUR SITE

Tune your website to maximize your online budget and visitor response

What Is Web Analytics?

Web analytics is the process of gathering, measuring and analyzing visitor data. Analytics provide a deeper understanding of how visitors interact with your website and provides valuable insights that can be used to increase the visibility and profitability of your online properties.

Analytic programs interpret raw user data and output charts, graphs and statistics tied to a timeline that accurately reflect visitor trends. This information can provide actionable insights which can be used to fine-tune key areas of your website. Web analytics can play a significant part in developing your website and formulating strategic marketing decisions.

Why Use Web Analytics?

By improving the targeting and visibility of your website, you will increase your market share, raise brand awareness and extend product reach, all of which have a positive effect on your bottom line.

Top five reasons you should be using web analytics

• Strengthen your SEM-PPC ad spend
• Improve conversion rates
• Know your visitors locations
• Improve usability and accessibility
• Support SEO efforts

Strengthen SEM-PPC ad spend

Search campaign optimization begins with keywords, and successful searches use relevant keywords. Our reports give you comprehensive views of what words are used to find your Website, what search engines visitors come from, and related user behavior that gets them to you.

Key indicators provide quick data summaries within the rich reporting environment, which allows you to instantly see what works on your site, identify what doesn't work, and let you enhance the effectiveness of your Website and thereby improve your marketing efforts.

Improve Conversion Rates

What are your top landing pages? Which pages have the highest bounce rate? Web analytics plays a decisive role in PPC campaign optimization. It lets you see where visitors are coming from, which terms they searched to find your site, which pages they land on and whether they hang around or immediately hit the back-button.

Know Your Visitor's Locations

By understanding where your visitors come from, you can most effectively focus marketing efforts, direct page content and pinpoint geographic markets.

Our Global Stats Reports provide both map and list-style visitor details based on location, country, city, state, province, ISP (Internet Service Provider) and more. These give you a comprehensive way to see where your visitors accessed your Web pages - locally and internationally.

Support SEO

Successful Search Engine Optimization begins with link building and the selection of relevant keywords. Our reports give you comprehensive views of what websites your visitors are coming from of what keywords are being used to find you. Visitor behavior on your website is also tracked. With this information, you can effectively optimize keywords and establish quality back links that increase your online visibility.

Improve usability and accessibility

Usability - Web analytics lets you see how visitors use and navigate your site. By understanding how visitors interact with your site you can help them achieve their goals quicker and easier. If your site "works" the way they do, the user experience will significantly increase and users will return time and time again.

Accessibility - It's also important to understand the web browser that is used to access your web pages. By making your pages accessible to older browsers, mobile technology and assistive devices, like screen readers, you can significantly reduce bounce rate because more people will be able to see your pages.