"The paid search model is proving itself by working. It captures the users attention at literally their moment of need and in a context that's relevant for them. Advertisers are seeing real value for their spend."

- Matthew Ber
Senior Analyst Jupiter Research

"When these (Search Engine Optimization and Pay-Per-Click) are done hand in hand, search marketing can be very successful. If your site comes up on the first page on major organic search and there's a link to a paid search, it gives the user more confidence."

- Rachel Lyubovitzky
DOO for Searchfeed.com